Owing to special interactive exhibitions, fairs are no longer just a static presentation of the market offer, but a modern marketing event that enables effective communication between exhibitors and visitors. At the Budma fair, this role is among others performed by the BudShow project. It will be already the fifth edition of this event organised by Międzynarodowe Targi Poznańskie and ARDO Marketing Communication Agency.
Earlier editions of this event have been evaluated as very good, both by partners, media and above all - visitors. Therefore, organisers have decided to continue this event in a new, even more interesting and richer format. In Pavilion 12 at Budma 2010, a model house will be constructed that meets sustainable construction requirements, i.e. is eco-friendly, ergonomic, energy-efficient, powered by renewable energy, non-polluting and ensuring comfortable rest in a healthy environment. Traditional materials combined with state-of-the-art technology will be used in the construction process.
The attractive formula of BudShow enables exhibitors to showcase their products in an innovative and dynamic manner, while giving visitors a chance to actively participate in the project. The model house will be presented in three different areas. The first one is the „House in construction" exhibition: specially prepared cross-sections of the structure and its different elements will help participants gain insight into products and technologies used along with their proper applications. It will be accompanied by shows of assembly of elements supplied by project partners with live commentary provided by the moderator. Shows will take place many times during each trade fair day according to a pre-defined schedule. The final element of this special space will be the exhibition of a ready to move in part of the house.
BudShow project partners are companies from the construction, installation and interior decoration sectors, manufacturers and suppliers of construction materials, roof coverings, insulation, door and window joinery, construction chemicals, installation materials, modern heating systems (including solar systems), finishing materials (drywall partitioning, paints, ceramic tiles, floors, furnishing for bathrooms and other rooms), landscape structures and elements of interior and garden decoration.
